Category: Customer Focus

  • Customer Retention: How to get the Gift that Keeps on Giving

    Small improvements in customer retention can lead to significant improvements in the bottom line . . . year after year after year. When it comes to Customer Retention, you can do better Most companies retain 85% to 87% of their customers. That’s not bad. In school, you’d get a B+ for that kind of performance.…

  • Raising the Bar on Customer Satisfaction

    In today’s increasingly competitive marketplace, simple customer satisfaction is not enough. Why? Here’s the all important answer: satisfied customers don’t necessarily give you a bigger share of wallet. It’s Time for a Higher Standard Avoid the satisfaction trap by raising the bar with an aggressive standard for a customer’s overall experience with your organization. It’s…