
This post was originally published as a guest column in Field Technologies Online. Traditional hardware manufacturers and original equipment manufacturers (OEMs) are all struggling with profitable revenue growth. The historic business model that was based on “Make, Sell, Ship + Attached Service” has either collapsed or is showing signs of duress. So, who can OEM’s…
The thought of consistently achieving business outcomes can be overwhelming. There are so many moving parts to manage: Technology platforms, business processes, and the skills of your employees are just the beginning of the considerations. The outcome engineering framework is a great tool to accelerate your transformation efforts. Management by Fact Successfully transforming your business…
“The digital transformation is more than making equipment smart, connecting to the cloud, and collecting data. It is the key to reducing service delivery costs, optimizing customer processes, and delivering better customer outcomes.” If your company sells any type of physical asset, commoditization will drain your economic moat (here are the four warning signs). Many…
Suppliers need to make a conscious choice to break with the past – aligning your organization to deliver business outcomes won’t happen on its own. You would think that focusing your organization on achieving outcomes would be as fundamental as getting up in the morning. But it’s not. Here’s why. Make, Sell, Ship . .…
“nearly $8 billion of product revenue “disappeared” for the 19 hardware companies in the third quarter of 2015 alone” Has there ever been a business concept so well understood, but poorly implemented than focusing your organization on achieving outcomes? If you’re an external sales organization, it sounds like “Solution Selling” (or strategic selling, insight selling, customer…

“The ultimate destination should be achievement of business outcomes” Where do you want to go? “One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’…