
This post was originally published as a guest column in Field Technologies Online. Nothing happens for equipment manufacturers until something is sold. Nothing to install, nothing to service, nothing to renew. Great hardware and equipment manufacturers have been built on great engineers creating great products for great salespeople to sell. And the best of the…

This post was originally published as a guest column in Field Technologies Online. The marketplace for equipment manufacturers is rapidly moving from a pure product focus to a customer outcome-based focus. With this change, every manufacturer will be faced with the hard truth that their customers are changing the way they purchase. New customer expectations,…
“The digital transformation is more than making equipment smart, connecting to the cloud, and collecting data. It is the key to reducing service delivery costs, optimizing customer processes, and delivering better customer outcomes.” If your company sells any type of physical asset, commoditization will drain your economic moat (here are the four warning signs). Many…